ASERT : About Us

American Speaker Education Research and Training is an education and training company focused on custom solutions. Founded in 2002 by industry experts, ASERT delivers on Advisory Boards to the highest level of professionalism and expertise. They focus their attention on specialty markets and build training and educational programs for everyone from their sales personnel to their key opinion leaders. For more information please contact us.

Bill Devinney

Bill DeVinney - Vice President, Sales

Bill is responsible for new business development at ASERT. He has deep experience in pharmaceutical sales at the District, Regional and National levels in both sales and sales management. Bill has extensive experience in oncology.

History:
Before joining ASERT, Bill held various positions at GlaxoSmithKline for 35 years in sales and management. His last position was as Vice President of Sales Oncology.

Bill earned a BS from Lehigh University.

Ronel Brealey - Project Manager

Ronél is responsible for managing various training projects for ASERT clients.

History
Ronél worked as a Senior Sales Executive for a shipping company. She was part of a team that started a new shipping service to West Africa. She managed client relationships and served as a liaison for corporations such as Nestle, Coca Cola and SAB (parent company of Miller Brewing).

Ronél has worked as a personal assistant, in general office management, sales and accounting. She was also in human resources, industrial relations and eventually worked as the Personal Assistant to a Senior Consulting Engineer who ran one of the largest (30,000 employees) platinum mining houses in the world.

Ronel has a secretarial certificate

Ronel Brealey

Karen Allen

Karen Allen - DialogCoach™ Project Manager

Karen is responsible for running programs based on our proprietary, interactive, self-paced, DialogCoachTM application.

History:
Karen began her career as an Office Manager for a dental practice. After 16 years she moved into training dentists and their staffs in practice management as well as digital radiography technology.

More recently, Karen was the Professional Development Manager for a manufacturer of interactive products. She was responsible for the continued development of the company's live, interactive online training program. Karen also directed the development of an onsite professional development program, and developed the company's on-demand web-based training component. She was also responsible for developing and maintaining all of the help files for various products marketed by her division.

Karen earned a BS from DeSales University.

Melissa Lake - Project Manager

Melissa has recently stepped into a new role as Project Manager. She is also responsible for scenario development and testing of the DialogCoach™ System. She use maintains the technical infrastructure at ASERT and DialogCoach™.

History:
While working in a customer service role at Lafayette Ambassador Bank, Melissa earned her Bachelors of Science degree in Computer Science from DeSales University. Melissa is integral in the design, development, and deployment of DialogCoach projects. She is responsible for scenario development as well as the testing of the DialogCoach System. Melissa has developed web sites and maintained an existing LMS system for ASERT. She is also responsible for maintaining the server infrastructure which includes creating ftp accounts and maintaining domains for ASERT and DialogCoach.

Melissa Lake


	Bill DeVinney - Vice President, Sales Bill is responsible for new business development at ASERT. He has deep experience in pharmaceutical sales at the District, Regional and National levels in both sales and sales management. Bill has extensive experience in oncology. History: Before joining ASERT, Bill held various positions at GlaxoSmithKline for 35 years in sales and management. His last position was as Vice President of Sales Oncology. Bill earned a BS from Lehigh University.
Ronel Brealey - Project Manager Ronél is responsible for managing various training projects for ASERT clients. History Ronél worked as a Senior Sales Executive for a shipping company. She was part of a team that started a new shipping service to West Africa. She managed client relationships and served as a liaison for corporations such as Nestle, Coca Cola and SAB (parent company of Miller Brewing). Ronél has worked as a personal assistant, in general office management, sales and accounting. She was also in human resources, industrial relations and eventually worked as the Personal Assistant to a Senior Consulting Engineer who ran one of the largest (30,000 employees) platinum mining houses in the world. Ronel has a secretarial certificate
	Karen Allen - DialogCoach™ Project Manager Karen is responsible for running programs based on our proprietary, interactive, self-paced, DialogCoachTM application. History: Karen began her career as an Office Manager for a dental practice. After 16 years she moved into training dentists and their staffs in practice management as well as digital radiography technology. More recently, Karen was the Professional Development Manager for a manufacturer of interactive products. She was responsible for the continued development of the company's live, interactive online training program. Karen also directed the development of an onsite professional development program, and developed the company's on-demand web-based training component. She was also responsible for developing and maintaining all of the help files for various products marketed by her division. Karen earned a BS from DeSales University.
Melissa Lake - Project Manager Melissa has recently stepped into a new role as Project Manager. She is also responsible for scenario development and testing of the DialogCoach™ System. She use maintains the technical infrastructure at ASERT and DialogCoach™. History: While working in a customer service role at Lafayette Ambassador Bank, Melissa earned her Bachelors of Science degree in Computer Science from DeSales University. Melissa is integral in the design, development, and deployment of DialogCoach projects. She is responsible for scenario development as well as the testing of the DialogCoach System. Melissa has developed web sites and maintained an existing LMS system for ASERT. She is also responsible for maintaining the server infrastructure which includes creating ftp accounts and maintaining domains for ASERT and DialogCoach.